Archive for July 2025

Seventy years ago: Rust Craft comes to Dedham

July 23, 2025
The Rust Craft Greeting Card Company as seen in a 1950s postcard view (courtesy of Dedham Museum and Archive)

I can’t really improve upon the caption that accompanied this picture in newspapers across the country on July 24, 1955, the day after the greeting card company opened its new headquarters in Dedham:

700-YEAR-OLD “BLESS HOUSE” CEREMONY, symbolic of inviting good luck to the opening of a new building, was reenacted yesterday as the Rust Craft Greeting Card Co. officially opened its nine-acre plant in Dedham, Mass. Perched atop the clock tower of the new building were these authentically garbed musicians, drumming out evil influences and summoning the good with long heraldic trumpets. 10,000 visitors toured the $3,500,000 plant and watched the making of greeting cards.

During the ceremony described above, six drummers beat kettle drums from the cupola of the building, driving evil spirits away, while trumpeters facing the four points of the compass sounded their 4 foot-long horns, calling good and gentle spirits into the building. Just to cover their bases, company officials invited Father William Kenneally from St. Mary’s Catholic Church and Reverend Rudolph Roell from St. Paul’s Episcopal Church to give blessings as well.

Later in the afternoon, town officials presented Rust Craft co-founder Donald Rust with a silk flag bearing the company logo, along with a large, framed replica of the original Indian land deeds to the Rust Craft property. Also on hand was goodwill ambassador “Rustie,” described by the Transcript as “a living greeting card herself, warm and friendly, lovely to look at, and with a cheery greeting for everyone.”

“Rustie” the ‘living trademark’ of the Rust Craft Company stands by the plane she piloted on nationwide promotional tours. Note her dress, which is printed with a variety of greeting card images.
This full page ad from the Transcript shows the excitement surrounding Rust Craft’s relocation from Boston to Dedham.

This is the logo used by Rust Craft for several years after their move to Dedham, perhaps inspired by the unique medieval opening day ceremony of that hot July day 70 years ago.

Rust Craft operated in Dedham until 1980 when it moved its operations to Pennsylvania, before going out of business in 1982. The Dedham Museum and Archive is putting together an exhibit highlighting the people, products, and pictures of the company’s 25 years in town. If you have any stories to share, or photos/artifacts to loan us for this exhibit, we would love to hear from you! Please email us at memories@dedhammuseum.org

Dedham did it first!

July 16, 2025

You may have heard about the furor in Newton over the city’s decision to paint over the street lines that for years had traditionally been green, white and red, the colors of the Italian flag. This story is remarkably similar to the “Battle of Dedham Common” 50 years ago. Certainly, the emotions of those involved are just as strong as they were for Dedham residents of half a century ago. Read the linked story, and see if you don’t agree.

Part 2 coming soon!

https://www.wcvb.com/article/newton-festa-italian-flag-lines-nonantum/65426095

The Battle of Dedham Common/Part One

July 4, 2025

Dedham Common, 1890s- Courtesy of Dedham Museum and Archive

50 years ago, communities and businesses began observing the 200th anniversary of the founding of our country, beginning in April 1975 with celebrations and commemorations of the famous battles that marked the start of the Revolution. In the summer of ’75 the town of Dedham saw residents engaged in their own battle, one that could fittingly be described as “uncommon.”

Sometime around the 4th of July, residents in Precinct One were shocked to find the wooden railings surrounding the Town Common had been transformed from traditional white to a Bicentennial color scheme of red, white and blue. The reaction of the townspeople, especially those living on streets adjacent to the Common, was swift and strong. The new paint job was described as “garish,” “an aesthetic outrage,” “the worst of taste” and “inappropriate, incongruous and demeaning.” “It looks like the town trollop,” one woman remarked to a Boston Globe reporter.

Boston Globe July 13 1975

As equally enraging to locals was the process by which the fence received its tacky paint job. Despite the existence of a Bicentennial Commission and a recently formed Historical District Commission, neither group was consulted before Public Works Commissioner Paul Sullivan supervised the work. Sullivan explained that several benches in East Dedham had already been painted the patriotic colors with no public complaint, and when it came time to repaint the Common fence, it seemed like an appropriate way to honor the country’s Bicentennial. “I think it looks wonderful,” he said at a mid-July select board meeting. “Our forefathers would turn over in their graves if they could see it,” was one response to Sullivan’s remarks.

At the July 15 meeting, the select board voted 3-2 to keep the patriotic paint scheme, despite the vocal disapproval of most of the 80-plus in attendance and the presentation of a petition signed by over 100 townspeople demanding the fence be repainted white. At times the meeting became heated, with residents and members of the select board shouting at each other, questioning the taste of those in favor of the red, white and blue color scheme and the patriotism of those opposed. The meeting ended with more than a few attendees asserting that the fence would be repainted white again, one way or another. Hours after the crowd dispersed, a midnight caller to the Transcript calling himself “The Dedham Militia Man” stated “We do not like the fence red, white and blue. The fence now has black crepe paper on it and soon it will be white.” Such threats of civil disobedience were taken seriously by town officials, and a 24- hour police guard was posted at the Common for the next few days.

North Adams Transcript/August 11 1975

News stories throughout New England took a rather bemused tone when describing the kerfuffle, but Dedham residents, especially those living near the Common, took the matter very seriously. Throughout the summer, members of the various historical committees continued to meet to resolve this issue. But for the time being, the fence would keep its “Andy Warhol type pop-art” color scheme.

PART 2 Coming next week: A little history of the Town Common and the resolution to the ongoing disagreement